The Viking Experience is a proposal for a touring educational exhibition raising interest in the history of Viking Britain. After applying the SUMO Museum Branding process, we created a brand which was exciting and appealing to both children and adults. Using our in-house illustration team, we created several charactures to take us on a journey through the history of Viking Britain. The flexibility of the charactures and other illustrations meant that they could easily be applied to merchandise providing an additional income for the museum.