As leading experts in developing strong brands for the Museum sector, we are often asked to speak at conferences. 27th June 2007 Marketing the Museum Conference National Portrait Gallery, London Jim Richardson, Lead Consultant, SUMO Bridging the Gap – A look at how organisations around the world are reaching out to people aged 18-35 to persuade this fickle audience that Museums have something for them. Marketing has never been more important for museums, galleries and heritage attractions. It is a vital component to a successful institution and brand is everything. Essential advice on the strategies required to build audience and brand awareness. Visit the conference website