Our tried-and-tested process for developing a Museum Brand has five stages: Frame We speak to all your stakeholders (Curatoral, Development, Education, Marketing, Visitor Services, Board Members, Visitors, etc), we visit the Museum, look at your collection and gather any information which might be relevant. Evaluate We evaluate all the information we have gathered and use this to create a brief which explains the project aims and maps out how we will achieve them. Create We develop the creative work which meets the brief, ticks all the boxes and blows your socks off. Implement Our process doesn't end with creative ideas. Once we have the 'creative stuff', we implement it consistently across all areas of communication. Analysis In this final stage we measure the effectiveness of the project against the aims set out in the evaluation stage.